Learn how to negate resistances, circumvent defenses, and disarm excuses by harnessing the most influential power in sales – the subconscious mind. Experience teaches us that the only notable difference between a successful and an unsuccessful sale has nothing to do with the product – but with communication. A successful salesman knows what to say and when to say it in order to convince customers that they need his products. But an ultra-successful salesman knows that he shouldn’t convince the customer at all. He needs to convince their subconscious. In It Goes Without Selling , expert business strategist Eyal Matan explores the dramatic benefit of influencing the subconscious mind to become a more effective salesperson. By understanding how the subconscious mind works and learning to tap into its power, salespeople can more effectively persuade potential customers and close deals. Through a combination of scientific research and practical examples, Matan provides readers with a range of techniques and strategies for influencing the subconscious, including the use of storytelling, body language, and suggestion. Along the way, the author also covers common pitfalls to avoid and provides tips for developing a successful mindset as a salesperson. It Goes Without Selling offers a unique and valuable perspective on the art of sales and is sure to be a valuable resource for anyone looking to improve their sales skills – and transforming interested browsers to paying clients.