“Eyal Doron has written a masterpiece – a book that can
change and upgrade your life.”
Dr. Tal Ben-Shahar, cofounder of the Happiness Studies Academy
What do the world’s most extraordinary people know
that the rest of us don’t?
Dr. Eyal Doron spent three years passionately finding out. Not just studying these people -living by their principles, thinking their thoughts, testing their ideas in his own life.
What he discovered became eight lessons that can change the way you think, work, and live – drawn from eight people who have already figured it out, including:
• Reid Hoffman, founder of LinkedIn
• MrBeast, the world’s most-watched YouTuber
• Oprah Winfrey, one of the most influential media figures of our time
• Jony Ive, Apple’s ex-chief design officer for over two decades
• Jacinda Ardern, former Prime Minister of New Zealand
• Reed Hastings, the man behind Netflix
This is not a book of biographies. It’s a book of life lessons – each one
built around a question you’ve already asked yourself, answered by someone who lived it.
Your best teachers are on the next page.
Dr. Eyal Doron is a researcher, bestselling author, and an expert in creative thinking who helps leaders
and organizations worldwide think differently and act boldly.
He is the creator of the SEISEI method, recognized by HundrED (Helsinki, Finland) as one of the 100 most innovative educational approaches in the world.
He has delivered two TEDx talks, and created widely viewed television series on creativity, learning, and leadership.
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